Huggies revamps ‘Dad Test’ campaign after complaints

Dad Test’ campaignTechnology’s benefits for teens vs. YouTube fights, cyber-harassment, webcam spyingStories By DateFull Monthly Archive Posted at 02:02 PM ET, 03/12/2012By Janice D'Arcy

After a barrage of complaints from fathers, the diaper maker Huggies is promising to revamp its new advertising campaign.

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Huggies makes a mess with its new ‘Dad Test’ campaign

Technology’s benefits for teens vs. YouTube fights, cyber-harassment, webcam spyingD.C. public schools: Lottery results reveal a new set of popular kidsMaclaren files for bankruptcy and a stereotype goes down with itWhat parents can learn when a child is rejected from schoolStories By DateFull Monthly Archive Posted at 07:00 AM ET, 03/08/2012By Janice D'Arcy

The diaper giant Huggies has made a mess this week by rolling out an advertising campaign that portrays fathers as hapless and helpless in the face of a child’s needs.

The campaign, called “The Dad Test,” comes with this tag line: “To prove that Huggies diapers and wipes can handle anything, we put them to the toughest test imaginable: Dads, alone with their babies, in one house, for five days.”

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