Huggies makes a mess with its new ‘Dad Test’ campaign

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The diaper giant Huggies has made a mess this week by rolling out an advertising campaign that portrays fathers as hapless and helpless in the face of a child’s needs.

The campaign, called “The Dad Test,” comes with this tag line: “To prove that Huggies diapers and wipes can handle anything, we put them to the toughest test imaginable: Dads, alone with their babies, in one house, for five days.”

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